WHAT WE DO Brand Identity Video For A Boutique Client
Inspiring Conversation Around Coffee
Barrington Coffee Roasting Company is committed to redefining what the experience of drinking coffee is, and can be. Since the early 1990s, this small company has pushed the limits of how to think about coffee, treating it much the same way as other people treat wine. Barrington Coffee needed a short video that would start a conversation—strengthening the commitment of existing customers to the brand while showcasing to potential clients the staff’s passion and commitment to coffee. Above all, they needed to differentiate themselves in a crowded field. To do so, we decided to illustrate how far they are willing to push “the coffee experience,” yet still show them as friendly and accessible.
Everything we needed to tell their story was right there: the stylish, industrial work environment; the simple, elegant, and precise process of roasting; and most importantly, the staff themselves. Each in his or her own way is a serious coffee aficionado, full of passion. Playing to strengths, we built on this passion to create emotional engagement with the audience, giving them multiple characters with whom to connect as we unfold the idea of reimagining coffee.